continuous tracking research

continuous tracking research
соц. исследование на постоянной основе, отслеживающее исследование (данные собираются регулярно в заранее определенный период времени, напр., ежемесячно, ежеквартально или ежегодно; каждом периоде задается один и тот же список вопросов (в маркетинговых кругах каждый период этого вида исследования называют Wave — Волна); таким образом, данные собираются одним и тем же способом в разные периоды времени, для разных марок и рынков, что позволяет, во-первых, описывать тенденции на рынке, а во-вторых, позволяет сравнивать между собой собранные данные нескольких стран)

Англо-русский экономический словарь.

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Смотреть что такое "continuous tracking research" в других словарях:

  • Tracking (hunting) — Tracking in hunting and ecology is the science and art of observing a place through animal footprints and other signs, including: tracks, beds, chews, scat, hair, etc. Specifically, mapping a changing landscape and soaking up sensory data like a… …   Wikipedia

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Defence Research and Development Organisation — Sanskrit: बलस्य मूलं विज्ञानम् Strength s Origin is in Science [1] Agency overvi …   Wikipedia

  • Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… …   Wikipedia

  • Ad Tracking — Ad tracking, also known as post testing or ad effectiveness tracking is continuous in market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus… …   Wikipedia

  • High Frequency Active Auroral Research Program — HAARP is often confused with Project HARP, the High Altitude Research Project (a joint project of The Pentagon and the Canadian Department of National Defence).The High Frequency Active Auroral Research Program (HAARP) is an investigation project …   Wikipedia

  • Offshoring Research Network — Launch year: 2004 Founder: Prof. Arie Y. Lewin (Duke University, USA) Managed by: Duke CIBER Fuqua School of Business Partner universities: From Western Europe and Australia …   Wikipedia

  • Cold Regions Research and Engineering Laboratory — Established 1 February 1961 (1 February 1961) Research Type …   Wikipedia

  • Climatic Research Unit documents — Main article: Climatic Research Unit email controversy The Hubert Lamb Building, University of East Anglia, where the Climatic Research Unit is based Climatic Research Unit documents including thousands of e mails and other documents were stolen… …   Wikipedia

  • Millward Brown — Industry Market Research Headquarters New York Key people Eileen Campbell (CEO of Millward Brown) Products Market Research Parent WPP plc …   Wikipedia

  • psychomotor learning — Introduction       development of organized patterns of muscular activities guided by signals from the environment. Behavioral examples include driving a car and eye hand coordination tasks such as sewing, throwing a ball, typing, operating a… …   Universalium


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